Ido Baruchin is a design leader in the mobility and vehicle industry. 
His ability to understand consumer behavior and needs, cultural trends, and business strategy, as well as his experience and understanding of engineering management, enables him to lead sustainable projects and teams.
Ido takes part in creating a company’s narrative and reflecting it through the objects and experiences he is in charge of designing. 
He follows a lean design philosophy, striving to simplify the products’ engineering, manufacturing, and aesthetics.