Brief

Brief

To create a more appealing aesthetic in order to increase motorcycles’ market size

Insight

Insight

While only 0.4% of all vehicle miles traveled are via motorcycle, they count for 14% of all road deaths. Low market size is due to lack of safety 

Design solution

Design solution

Safety as a first priority which will lead to a new aesthetic. Finding a new balance between safety and freedom by fusing safety gear with the motorcycle structure

Process

Process

Process

Process

Process

Process