Design led product development
Transportation
Case studies for mobility system solutions
Ido Baruchin is a design leader in the mobility and vehicle industry.
His ability to understand consumer behavior and needs, cultural trends, and business strategy, as well as his experience and understanding of engineering management, enables him to lead sustainable projects and teams.
Ido takes part in creating a company’s narrative and reflecting it through the objects and experiences he is in charge of designing.
He follows a lean design philosophy, striving to simplify the products’ engineering, manufacturing, and aesthetics.
Ido has been collaborating with several mobility companies to invision possible solutions for some of humanities most pressing challenges.
A project initiated by Ford London where Ido was asked to design the ultimate urban mobility solution.
Ido designed a shared autonomous system that introduces more flexibility and flow then traditional trains / underground. Breaking up the traditional large train vessels into multiple personal pods allows the system its flexibility and efficiency.
The system is utilizing London's existing underground infrastructure.
Ultimate Urban
An electric car designed to tackle range anxiety. In order to achieve energy optimization, a lightweight structure, self-energy generation, and visualizing energy use are all implemented in this concept.
Citroen Cyto
Honda Elytra
Approached by Honda motorcycles to design a new motorcycle that will expand the user market, Ido created a vision of a motorcycle that introduces a new balance between safety and freedom.
Merging safety gear with vehicle structure.
Transportation
Case studies for mobility system solutions
Role & Responsibilities: Head of design- Product vision, Flow architecture, UX/UI, system design
The design team came up with the Terminal product in order to enable the users to create a delivery manifest while in the lab. By that, we saved the need for a screen interface on the station and optimized the system flow which led us to speed the overall time of delivery. Security and chain of custody were some of the advantages that Terminal introduced.
Terminal
Ultimate Urban
A project initiated by Ford London where Ido was asked to design the ultimate urban mobility solution.
Ido designed a shared autonomous system that introduces more flexibility and flow then traditional trains / underground. Breaking up the traditional large train vessels into multiple personal pods allows the system its flexibility and efficiency.
The system is utilizing London's existing underground infrastructure.
Citroen Cyto
An electric car designed to tackle range anxiety. In order to achieve energy optimization, a lightweight structure, self-energy generation, and visualizing energy use are all implemented in this concept.
Honda Elytra
Approached by Honda motorcycles to design a new motorcycle that will expand user market., Ido created a vision of a motorcycle that introduces a new balance between safety and freedom.
Merging safety gear with vehicle structure.
A personal mobility solution for urban use concept.
The frame of the vehicle allows maximum safety and changing footprint allows maximum maneuverability in low speeds and stability in high speeds.
Yamaha
Yamaha
A personal mobility solution for urban use concept.
The frame of the vehicle allows maximum safety and changing footprint allows maximum maneuverability in low speeds and stability in high speeds.